We took over Pure Shaka's Meta advertising and grew monthly revenue 3.5× — driven by a $0.22 blended CPC, well under the $0.50–$0.80 wellness benchmark.
The project
When we took over Pure Shaka's paid social, they were doing around $60k a month. Wellness is a competitive, expensive category — CPCs of $0.50–$0.80 are normal — so the job was to drive real revenue without burning budget.
We restructured the account into four clean, location-aware campaigns, built and tested video and image creative, and managed frequency tightly. The result: monthly revenue climbed to roughly $210k — a 3.5× lift — on a $0.22 blended CPC, with full transparency through our own Howdify reporting layer.
The numbers
The winning creative
Our creative team built a single video ad — "A Natural Step Toward Everyday Wellness" — that became the workhorse of the account. It drove $3,581 in spend at a 7.07% CTR and $0.13 CPC: roughly 3× more efficient than industry benchmarks.
We scaled it with a 1% video-engagers lookalike to extend reach without losing efficiency, while pruning a fatigued creative (frequency 3.0+) and reallocating that spend — no incremental budget required.
How we run accounts
We rebuilt the account into four location-aware campaigns so spend, creative, and audiences map clearly — and scale with precision instead of guesswork.
We produce and test video and image creative continuously. The top video hit 7.07% CTR; a quiet image ad turned into a sleeper at 4.56% CTR and $0.15 CPC.
We watch frequency on every ad. When a creative crosses ~3× per person and CTR starts to drag, we pause it and refresh — keeping delivery cheap and relevant.
Live data from Meta via Supermetrics, creative analysis via Motion, packaged through our own Howdify platform — so you always know what's working and why.
We write the creative, build the structure, and manage the spend — then report on it honestly. Tell us about your brand.